01.01.2021: The End of Fucking in Austria

Ok, calm down all! No need to go into a panic thinking you won’t be able to have any more hanky-panky on your next holiday in Austria. Nor is it a new restriction brought out by Austrian authorities to help curb the spread of Coronavirus.

No, it’s actually a much more mundane decision taken by a local town hall in the Salzburg region. Indeed, the small village of Fucking, just 40 km. north of Salzburg , has had enough of the constant influx of giggling day-trippers who make a stop at Fucking just to photograph the village’s road signs, and worse for the local authorities and roadsign budget, those visitors in particular that have been intent on taking a real souvenir from the village… one of its signposts.

The end of these infamous signs is nigh

So, after the festive celebrations of New Year’s Eve this year, there will be no more Fucking in Austria from January 1st as the village renames itself “Fugging”.

The first records of the village name date back to 1070. For centuries the local “Fuckingers” lived totally oblivious to the raised eyebrows their village name could provoke in the English-speaking world.

Fast-forward to the last century, with the spread of the English language, and even more so with the arrival of the internet, the village, a usually quiet rural place of just some one hundred inhabitants, came into the spotlight of the English-speaking world.

This heralded a previously unseen arrival of visitors, mainly British, not visiting to see the village, but to photograph its road-signs with the village name.

Fucking got further gloabl attention when porn website PornHub ran a publicity campaign naming the village a “Premium Place” and granted free “premium” access of the website’s entire content to all the village inhabitants.

2017 saw British TV motoring show, The Grand Tour, and its creator and presenter, Jeremy Clarkson, arriving onsite to record a road trip from Fucking, through nearby villages of Kissing and Petting, all the way to Wank some 250km west in neighbouring Bavaria. 

Hence, the end of an era arrives on January 1st as Fucking will disappear off the map to be replaced by the less attention-grabbing Fugging.

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